Noel Lovisa Appeals Bitcoin Cash City Trademark Opposition Loss to the Federal Court of Australia
Despite the fact that he failed to establish any grounds of opposition, Noel Lovisa has now escalated the matter to the Federal Court of Australia.
On July 3rd 2025, the Registrar of Trademarks ruled against Noel Lovisa, CEO of Code Valley, in his latest attempt to hijack my intellectual property by opposing my Bitcoin Cash City trademark. Despite submitting over 1,000 pages of "evidence", and hiring a barrister to supplement his team of solicitors, he lost on every single ground. For context, I defended this matter with a single solicitor and responded to the opposition in 150 pages - which was enough to secure a victory in which Lovisa was ordered to pay my costs.
You’d think after being defeated at the World Intellectual Property Organization (WIPO) and now at the Australian Trademarks Office, both cases he initiated against me, he’d finally get the message. Instead, he’s doubling down again, appealing the decision to the Federal Court of Australia like a compulsive gambler who can’t stop chasing losses. The hole he’s digging keeps getting deeper, as does the legal bill for both of us - though Lovisa has undoubtedly burned through far more cash than I have.
After he first began threatening me with his lawyer in December 2021, I offered to transfer all Bitcoin Cash City assets and even my personal YouTube channel to him for free - on the simple condition that he leave me alone. He arrogantly rejected this one-sided offer, convinced he held some kind of leverage over me. I made further attempts to settle, including after his failed WIPO UDRP complaint and before the trademark proceedings began. These, too, were flatly rejected and I only received new legal threats in response.
Due to this unreasonable behaviour, I am left with no choice but to continue defending my rights in Bitcoin Cash City. I'm fully confident that the Federal Court will uphold the ruling of the Trademarks Office, making it three for three in cases Lovisa has brought, and lost, against me. I especially look forward to cross-examining him in court, where he won’t be able to hide behind his lawyers, and it will make for excellent content. Once this minor inconvenience is dealt with, I’ll reserve my rights to pursue any action necessary to halt ongoing trademark infringements and seek compensation for the damages caused by Noel Lovisa and his companies over these last few years.
